Sunday, November 15, 2015

Consumer Action?: Grading using the Utilitarian Standpoint

For my public engagement project for IDS, I wanted to examine and generate a discussion on  the moral and ethical soundness of certain consumer actions such as “Boycotting companies and purchasing a cellphone that is verified conflict-free”.

The Utilitarian Standpoint requires us to exercise in our agency and not do things that can cause avoidable harm to others.Therefore, it is in our duty to assist and to do so must make decision that would have maximum benefits to all those who would be affected. Utilitarian recognizes people as the most important factor and we are responsible for each other.

 There are conflicts surrounding major companies such as Apple, Lenovo and Samsung on the violation of human rights and working conditions. I decided to have a brief discussion on campus with groups and individuals I gave them a brief lesson on commodities, analyzing commodity chains, and the ongoing conflicts. Initially, majority believed that exercising their consumer right as consumers and boycotting these companies would be beneficial. On the other hand, when the Utilitarian view was introduced some believed that although the situation is bad if there is no demand for the products then these people either have no source of income or would have to settle for even lower wages. Peter Singer, a utilitarian, judges the right or wrong of an action based on its consequences. 

Is it morally and ethically right and responsible to boycott Apple because of poor working conditions and low wages in Chinese factories even though there is the possibility of the factories closing and thousands of person being unemployed? Remember: What matters are the consequences of our actions (Utilitarian Standpoint). With that said, certain customer action decisions go against utilitarian's believes of not to do avoidable harm and decisions deriving maximum benefit for all even though our hearts in are the good place 

The project was enlightening and successful because I was able to generate a discussion on the issue. Also, I was able to share my knowledge as many person were unaware how, where, who manufactures the products that they seem to cannot live without. I managed to record one of the session. Below are the opinions and bloopers of one of the groups of people I interacted with.

What people know about the products they use




Are consumer's purchase decisions changed even after being informed?


The consequences of consumer actions such as Boycotting products


What is your take on the topic?  I am interested to hear your point of view.